sharpie — spring 2020, conceptual brand thinking

focus: CREATIVE (BILLBOARD)

All work is 100% conceptual.

Learnings / feedback

• Diving into the heritage of the brand (especially one as common as Sharpie) can help it resonate well with consumers.

• Keeping the product as the hero of the campaign - not only did I find architectural “lookalikes” for the various Sharpie tips, but I was able to cleverly insert a product demo by using the tips to hand-draw each building.

• Billboards are hard to design! I’ve never made OOH or print, and found it difficult to tell a story with still images and little to no copy. This was great practice :)